The global economy has been weakened by years of slow and uneven growth. Job creation and economic development have all but stalled while business leaders wait for consumer demand to rebound. But demand doesn't just happen -- it's created by innovative individuals who can turn ideas into customers. Entrepreneurs are the real catalyst for growth and the solution to our worldwide economic woes.

During the last decade, Gallup has focused intently on understanding the psychological roots of entrepreneurship. We found that highly successful entrepreneurs possess 10 innate talents that are instrumental in starting and growing a business. Based on these findings, we built Entrepreneurial Profile 10 (EP10) -- formerly known as Entrepreneurial StrengthsFinder -- an online assessment for helping people discover and develop their business-building talents.

EP10 was created using the same gold-standard methodology as our celebrated Clifton StrengthsFinder. While other assessments focus heavily on testing knowledge or skills, EP10 focuses on identifying talent -- the most important factor in predicting success. Gallup has discovered that highly talented entrepreneurs, compared with their less talented peers, are:

  • three times more likely to build large businesses and to grow them significantly
  • four times more likely to create jobs
  • four times more likely to exceed profit goals
  • five times more likely to exceed sales goals

Gallup designed EP10 to be a talent detector and a developmental tool. Every individual who takes the assessment receives a personalized report that ranks the 10 talents and describes the intensity level (dominant, contributing, or supporting) of each talent based on his or her responses. Individuals also receive a guide to help them start the right discussions about their entrepreneurial talents with teachers, mentors, investors and coaches.

For cities, EP10 provides a unique and much-needed opportunity to help build cultures of entrepreneurship. Any economic activity of significance takes place at the city level, which means local leaders need a plan to find, maximize and retain their unique entrepreneurial talent. EP10 is also an ideal platform for finding high school and college students with high entrepreneurial talent. These students should be put on a rapid development path to increase their chances of future success as company builders or job creators.

Purchase EP10 for yourself or someone else.

Our latest book, Entrepreneurial StrengthsFinder, includes a code to take the Web-based assessment. Purchase it now through

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